Investment Readiness

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About Course

If you are reading this, then you likely have been looking for help with fundraising for your early-stage impact startup. It’s no secret how hard it can be to accelerate and scale from ideation to revenue and beyond – and have the biggest impact – without the necessary funding! Is Investment Readiness the right course for you? If you answer ‘YES’ to the following questions, then we designed this course specifically for YOU:  
  1. Are you the founder of an impact/sustainable startup?
  2. Are you currently (or almost!) raising your first seed or pre-seed investment round?
  3. Are you new to or struggling with investment fundraising?
  4. Are you new to or nervous about pitching your startup?
  5. Do you have a pitch deck, but you’re not sure what to do with it or if it’s missing any crucial information?
Startup founders who make the most of the resources and tools provided to get funding ready can attract serious impact investors. +earth is a global startup accelerator that helps sustainable and impact startups successfully raise capital to grow and scale their impact. Through our Web3 DeFi Fundraising Platform we aim to give retail investors access to the incredibly lucrative Venture Capital industry, with reduced risk and increased transparency. We are building the world’s biggest impact fund that will find, fund and scale Impact Startups in web3 through Tokenisation and NFT campaigns. Join our community on Discord to find out more. The Investment Readiness Course takes impact startup founders through the fundamentals of attracting great investors, key focus areas, and mistakes to avoid. By the end of this course, we want you to walk away with:  
  1. A process to build an active investor list with the highest likeliness to invest in your business.
  2. A strategy of how to approach them to get a face to face pitching opportunity.
  3. A fundraising roadmap with the highest likelihood of successfully raising venture capital funding.
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What Will You Learn?

  • A process needed to build an active investor list with the highest likeliness to invest in your business.
  • A strategy of how to approach investors to get a face to face pitching opportunity.
  • A fundraising roadmap with the highest likelihood of successfully raising venture capital funding.

About the instructor

Schalk Kearney
Chief Entrepreneur at PositiveEarth.com
I’m an entrepreneur with a love for tech, nature, finance, efficiency and great design that solves real-world problems. Excited about starting businesses in South Africa - I help fund and advise impact startups that are imagining the future and having a positive global impact. Previous founder and managing director of Pet Heaven - Making Pet Parenting Easy. Over the next 20 years I will be supporting 50 impact startups to help them start, grow and succeed. I like to get things done, find innovative ways to solve problems and develop systems to create value and efficiency, not only for ourselves but also for our communities. It’s time to take action, to be different through giving back more than we take and positively impacting our planet. If you have or are the founder of an impact startup and need funding, get in contact. Would love to chat!

Course Curriculum

Module 1
We dive right in with the foundation layer. A great fundraising strategy requires you to have a good understanding of Why you need to raise capital, Who you ideally want to raise investment capital from, How much funding you require, When is the best time to start fundraising, and How you plan to fundraise. It sounds simple, but it’s not! This module also covers the important milestones to increase your business valuation for fundraising purposes.

  • Schalk Kearney Introduction
  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Lesson 5
  • Lesson 6 – Discussion
  • Assignment
  • Lesson 7
  • Lesson 8
  • Assignment

Module 2
A curated investor network is far more valuable than most founders realise. Building a list of investors that will add value to your specific business will save you time and increase your chances of securing investment. In Module 2 we cover methods for researching the right investors, understanding your ideal investor’s investment mandate, how to get introductions to your chosen investors, and what to do when you do get that chance to pitch.

  • Lesson 1 – Introductory Lecture
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Lesson 5
  • Lesson 6
  • Lesson 7 – Exercise
  • Lesson 8 – Case Study
  • Assignment

Module 3
Fundraising should be approached and managed in a similar manner to other business processes. We start with your fundraising strategy, which serves as a guideline for all of your fundraising activities. This module covers fundraising process flow, startup funding stages, and creating your own fundraising roadmap and milestones.

  • Introductory Lecture
  • Lesson 1
  • Lesson 2
  • Lesson 3 – Exercise: Create your fundraising roadmap
  • Assignment

Module 4
How does an investor choose who to invest in? Understanding what motivates an investor to hand over their capital is a key component in finding the right investor for your startup. This is especially relevant to the impact and ESG space. We dive into the mindset of the ideal impact and ESG venture capitalist.

  • Lesson 1

Module 5
Can you pitch your business in 2 minutes? In today’s fast-paced world, founders need to be able to catch an investor’s attention as quickly as possible. The shorter and snappier your elevator pitch, the better! The exercise in this module is designed to assist you to come up with the best possible elevator pitch for your sustainable startup, and deliver it in record time.

  • Lesson 1
  • Exercise

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